Crystal Lee Photography

For years, I tried to keep up with the trends. Remember the damask phase? The red and black phase?The chevron phase? Yeah, me too.

I played with styles that were “in,” but I struggled to really see myself in them. My brand felt like it was trying to fit into a box instead of standing out.

But the truth is, I’ve been a pink girl since before pink was cool - before Barbiecore, before Instagram aesthetics, before it was “on trend.” The second I stopped fighting it and leaned into the vibes that make my heart happy, everything changed. Suddenly, my brand felt authentic, effortless, and me. 

In an industry where so many photographers follow the trends, standing out means embracing what makes you different.

What we do isn’t just business - it’s personal. Your personality IS your brand. And when you show up as yourself, you attract the clients who feel like they’ve finally found the perfect fit.

I've only ever tried one other website platform - it was a basic, templated website company with very little customization. My lightbulb moment came when I saw that another local photographer was using the SAME exact website template as me. From that moment on, it was my mission to be DIFFERENT. 

And that, my friends, led me to Showit. I found my perfect fit, my online home  - I can officially say that I've been a happy customer and proud Showiteer since 2009. 

It’s made me obsessed with helping photographers build websites that actually feel like them! (insert hyperfocus here) I know what it’s like to hide behind trends, trying to fit into what’s “popular” instead of what’s authentic. And I know how game-changing it is when you finally own your brand - not just in your work, but in the way you present yourself online.

I know what works because I’ve lived it. I’ve seen how a well-designed website eliminates price shoppers, sets expectations before the inquiry, and attracts clients who are already sold on your experience before you even say hello. That’s the difference between a website that just exists and a website that actually works for you. And that’s exactly what I build for other photographers.

Both! Most of my learning comes from Corey at Fuel Your Photos - he’s one of the few people I trust to give honest, non-shady SEO advice. Just like FB moms' groups are packed with inexperienced budget photographers, photo groups are overflowing with self-proclaimed SEO "pros" - and let’s just say, not all advice is created equal.

It’s been fascinating to watch SEO evolve over the years, and while I’m not ballsy enough to call myself a “pro,” I’m confident in my ability to help photographers build a website strategy that actually works. Between Corey’s group, SEO class and all the deep-dive, do-it-myself SEO work I’ve done over the years, I’ve been able to push my website to page one (and often #1) for most of my target keywords.

You didn't start this business to blend in and look like everyone else, right? 

Find yourself. 
BE yourself. 

And own it 200%.